Recently I got a new stack of old magazines from the 1930s, and one of the first things that jumped out at me was the full page Listerine Ads. Let me share some of them with you.
The course of the year of these issues starts out quite mild, Listerine kills germs, and we all have germs!
Then it progresses to things like killing colds, and (I did not know this) helps have shiny hair! One ad I did not photograph says that you should gargle Listerine after shopping to prevent getting sick. ALL Of these ads say that you should gargle Listerine every two hours!!
As the year goes on Listerine got a lot blunter. Still don’t use their product?? Well:
The one lady with the dogs has a whole story about men coming and going but not sticking around because of her smell. And the other one, well it’s pretty obvious.
Listerine is still going strong, so maybe they really know how to run an ad campaign!?
I hope you enjoyed seeing these old ads! Tell me, do you gargle with Listerine every two hours?? I do not.